Retail eCommerce: Optimizing The Customer Journey
Retail has become a diverse landscape where customers are able to interact with brands through their choice of channels—both in-store and at home.
Retailers everywhere are facing a challenge with these new trends, such as:
- 72% struggle with shopping cart, payment and checkout abandonment.
- 78% have a hard time managing negative sentiment regarding the online experience.
- Only 23% have an excellent understanding of what customers do on their website
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