Retail eCommerce: Optimizing The Customer Journey

Retail has become a diverse landscape where customers are able to interact with brands through their choice of channels—both in-store and at home.

Retailers everywhere are facing a challenge with these new trends, such as:

  • 72% struggle with shopping cart, payment and checkout abandonment.
  • 78% have a hard time managing negative sentiment regarding the online experience.
  • Only 23% have an excellent understanding of what customers do on their website

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