Travelers are more discerning than ever – and tougher to satisfy online.
In new research on the behavior of U.S. and U.K. travelers, Phocuswright unveils its latest insights on:
- How travelers shop and book
- How they choose the sites they use
- What frustrates them most in the online planning process
- And what travel brands must do to win hard-to-please online bookers
With 72% of Travel Companies seeing challenges with abandonment along the customer journey, this insight is too good to miss.